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Business Video Conferencing

Business video conferencing woman in yellow shirt sits at desk smiling at computer.

In 1964 at the World’s Fair in New York City, video conferencing was introduced to the world.  Two television systems were connected with a closed circuit.  From this simple set up grew a technology that supports millions of users daily. While the World’s Fair focused on personal use, it’s really business video conferencing that has taken the world by storm.  In fact, according to Backlinko, video conferencing saw a 535% rise in daily traffic in 2020. 

What is video conferencing? 

Video conferencing has developed into real-time communications using an audio and video connection over the internet. While business video conferencing mostly takes place via computers, any device that has a screen capable of video imagery, a camera – though this is optional – and an internet connection can be used for video conferencing. 

This includes desktop computers, mobile phones, tablets, and even home digital assistants have video conferencing capabilities.  The needs of video conferencing users vary depending on the purpose of the call.  Personal use video conferencing will not need near as many features as businesses might want. 

Man using business video conferencing with a big smile on his face.

What are some business video conferencing benefits? 

Even though video conferencing has been growing steadily since the 1960s, it is only recently that there has been widespread adoption. When the world went remote in 2020, personal video conferencing brought loved ones together, while business video conferencing kept some companies from closing their doors. Some major benefits include the increased collaboration of workers, accessibility to content, and unique capabilities of real-time interactions. 


Business video conferencing helps promote coworker collaboration. Traditionally, when coworkers collaborate, they “puzzle piece” the project. This means they work on their part of the project and then check in with their coworker.  This process can be tedious and long, especially if employees must rely on email to communicate.   

When coworkers are on the same video conference call, they can communicate as if they were in the same room. They can share files digitally and work on the same piece at the same time.  


As more and more employees are choosing to work remotely, business video conferencing creates a sense of togetherness even when miles apart. Moreover, when employees are able to choose their device, they are more productive and attendance increases. 

Live Events 

One of the most exciting benefits of business video conferencing is the ability to host live events. Businesses can not only hold training and webinars for their employees, but can now offer similar events for their customers. Live product training with your customers can make you aware of issues that customers may be experiencing. Also, live events give your customers the opportunity to interact with the CEO or other people within the company to help boost the customer experience. 

Live events can be recorded and used at a later date.  When you create a database of past events, trainings, and webinars, you build a valuable tool for new team members and clients. 

Does Unitel have video conferencing? 

Unitel offers video conferencing that supports as little as one to one conferencing calls to large, business-wide video conference calls. Unitel’s video conferencing solution supports all features mentioned above plus more!  

  • Unitel’s video conferencing solution is accessible through a desktop and mobile app.  This in-app access gives you, your employees, and your customers the ability to connect from anywhere in the world with internet access. 
  • Scheduling and hosting meetings has never been easier with Unitel’s video conferencing platform. As you are scheduling meetings, you can set up email reminders to ensure attendees don’t miss the video conference. 
  • When you are the host of a meeting you can feel confident with complete control over the meeting. 

Contact us today to start reaping the benefits of video conferencing with our business video conferencing solution.